I agree with CFranks, the company never got a responce with back to back good years. Now with a mediocre performance the bottom falls out. Tough to stay around. But as for dooms day Chicken, I don't come around very often, but I come back just to see what "nonsense of the week" you are spouting. If the NASCAR sponsorship is a bad idea, then there is a whole lot of companies out there wasting their money. It is the fastest growing sport out there right now! Of course, if your idea of sports is watching bowling on TV then you are making perfect sense. I looked up the major stock holders in BOBE and didn't see your name, or CALPERS. Imagine that, the two that are complaining the most and neither one with a large stake in the company. NASCAR is definatly not the cure for what is wrong with this stock, but it is nice to see different things tried. The cure for the stock is for the stock market interest to swing back towards the restaurant sector. That would be nice for BOBE stock holders, but I wouldn't hold my breath. Too many poorly managed companies have already scared most of them off. The Boston Markets, Shoneys, and now CrackerBarrels that have taken people straight into the toilet have ruined this sector in many people's eyes. It is too bad, but I for one have learned and moved on. Stopping back from time to time for a short term gain. Hope the best for all of you, I'll be stopping back soon to see what mischief is afoot.
You may be right about the larger companies that the race goers are being loyal to the sponsors of the race cars, but BOBE is just a little small company with only a little over $500 hundred million Market cap. Now if you take a company like Coke Cola with a national product with a Market cap. of over $146 BILLION it is OK. You have to realize BOBE don't have stores all over the US. People in California has never heard of Bob Evans. Now ask them if they have ever heard of Coke Cola. How do you like that for spouting buster, or may I say a race car fan, or maybe even an insider from BOBE. THE GOOD CHICKEN
I'm not a big fan of NASCAR (much prefer motorcycle road racing but doubt I'll ever see the BOBE logo on a bike) but from what I've read those that are tend to be VERY loyal to the sponsors so I don't think that is money badly spent.