Video is interesting, at least adds to the humor of looking for a job.
Would be nice if they used it some way other than just putting in on the website. They I think are hoping for a viral movement, and I am not sure that is viral material.
Really need to understand how to market themselves to not waste as much money on traffic that is not staying on the site, that is part of Career Ad Network (their own network). Need to have engagement with candidates instead of just a posting that the candidate has to search for.
Aha! You're wise to MWW's strategy, drawing traffic, productive or not, to which they can lay claim.
How about LinkedIn's strategy of including prostitution as a selectable tag, then publicly decrying the presence of prostitutes on the site? Presume MWW's video, appealing to both genders, will draw more traffic than LinkedIn searches for prostitutes.
I like the video and think it's smart and a step in the right direction.
Monster spends (wastes) $200M a year on marketing and I think this is a much better use of that money than driving bounce traffic (look at Alexa) UV's to the site so they can say they have more than Careerbuilder or whomever.