Laughter is healthy, it makes you feel good. It relieves stress and extends life.
According to Dr. HR Puffinstuff of the Mayo Clinic "there is evidence that more laughter adds to life expectancy and results in lower incidences of cancer. This is a topic worthy of further study."
Some say an apple a day keeps the doctor away, it may actually be laughter.
All of this is relevant here because SJ and SK are the masters of laughter. They laugh at their shareholders every day. They laugh as you plead for a non-existent buyback. They laugh when shares fall and they exercise puts. All this will lead to long life for them, but not much laughter for shareholders.