Like Dr. Pepper with vanilla but not cherry? Or Sprite with lime instead of lemon?
Then raise a glass — or plastic — for the programmable soda bottle.
The innovation, now being marketed to soda companies, will let you pick your own flavor combination, sugar content, even caffeine level — all at the push of a few buttons.
It's the brainchild of Tod Woolf, founder of the product-development firm Ipifini (think "epiphany"), an eclectic group of eight Boston entrepreneurs that includes a marketing specialist, a computer whiz, an engineer and a musical composer.
Woolf, who started and sold his own biotech firm, holds a doctorate from Harvard in biology, which goes to show: You don't need a Ph.D. from Harvard to make soda, but it helps.
"Our company's job is to come up with ideas," says the soft-spoken Woolf. "It struck us as 'Why don't we just put in the flavors ourselves?'"
The bottle itself features three to five nodules filled with different flavorings and caffeine.
Sentiment: Strong Sell