You should know as a MO shareholder that cigarettes aren't the only thing MO has it's hands in. While cigarettes are now declining about 10% per year, cigars (Black and Mild) and MST (Copenhagen/ Skoal) are growing at a fast clip.
Yes, cigarettes are the lionshare of the business, but I wouldn't be concerned about people stopping smoking. Hey, offer your friend some Marlboro Snus!
If you're not making up the story, you can take comfort in the fact that there is a high relapse rate among smokers who quit, and that at least some teens are picking up the habit.
Substitution may be the more significant effect, such as switching from Marlboros to some cheaper brand. The state and feds don't care whether you buy a pack of Marlboros or USA Gold. Their cut is the same.
do a search "cigarette pricing elasticity" and
"cigarette consumption USA" for answers to your question.
The decline in cigarette consumption ( now estimated that 20% of US population smokes)will continue and probably accelerate due to a growing awareness and concerns about health and wellness
I know that the money I have made over the last 20+ yrs with this company will not be duplicated. I hope I can get another 5-10yrs...
then the party's over
I do not know but people have been asking that question for 20 years. Long ago we pass the price that no one would pay. But people keep paying for them. MO has an advantage, Europe will stop smoking first. Europe has higher prices and less income, so whatch what PM says.
If cigs get much more expensive, stores will start selling them one cig at a time, as the do in Asian countries. But people will still be smoking but just less. With only 600 shares I wouldn't be too concerned. With every one that stops, two will start. Hold on to your 600 and add more. MHO