1) concerted short effort
2) speculative longs in on the event bail, some forced out on margin
3) a lack of delivery by management - these were supposed to be final results and they have pushed back into 2014 (even if there are only single digit events still to register, they continually do not deliver what they promise)
Now, the stock is worth a lot more than it trades. Roth put 27 on it, but Roth is a third rate shop at best. Need a real shop like UBS to back the buy. Let the die be cast and wait for the squeeze, it is here, just developing.