When Inventure Foods announced they would not grow earnings in 2011 due to slotting fees and other marketing expenses to expand Jamba and Boulder, people fled the stock and it ultimately stalled at $4 for an entire year. Meanwhile the company grew revenues by 21% in 2011, which ultimately increases the earnings potential of the company by a similar amount and therefore the range at which the stock should trade as well. Some who liked the long term growth story were probably convinced they could just sell in 2011, and come back in 2012 at $4 when earnings started to pick up again. Here's the problem. When EVERYONE has the same idea, it can't possibly work. This is why everyone is stepping all over each other bidding up the shares the past few weeks. The company reported a solid quarter, which provided the upward catalyst. I highly doubt the ROTH presentation had any material effect as some have suggested.