If politicians have anything to do with it, the Ammo demand is going to go to the moon over the next five years. Some moron is trying to introduce legislation in Florida that in order to buy Ammo you have to attend an anger management course. I am sure it won't pass this time but something equally stupid will eventually. All the gun owners I know are going to stock up for life once this madness begins.
They are doing a good job of promoting firearms and ammunition sales. I just pulled out a 100ct. box of .22 LR's to get rid of a pesky squirrel gnawing a hole in my siding and saw the price sticker of $4.16 on the box. I made a mental note to fill my wallet at the ATM before going to buy another box. The most annoying thing is the low stocks of ammunition at many of the typical places. The commentor above that mentioned the run continuing even after the demand dies down was very correct regarding restoration of store stockpiles.
Winchester division will be solid for several years as every sore needs to restock. More encouragiung to me as a shareholder is that chlorine utilization rates are going up. Not as sexy as cartridges, but will end up driving the share price higher.