If you navigate to the brazil blockbuster site, translate to english, it states the following in the “institutional about blockbuster’”link on the bottom. No mention of dish anywhere.
the blockbuster is currently the world's largest network for movie rentals. Started its activities in 1985 inaugurated its first store in dallas - united states.
in the following years, the company implemented a major change in the market and introduced the concept of big stores - a different philosophy, which sought to create a familiar and entirely new. Stores are valued for their variety of releases, number of copies, cordial service, exclusive promotions, and easy access to complementary products for sale to ensure convenience to customers.since then blockbuster began to grow at a tremendous pace.
in 1994, blockbuster was merged into viacom, one of the largest specialized groups in the entertainment world. Among the main companies of the group are well-known brands from the general public, such as mtv, nickelodeon, paramount pictures, among others.
investing heavily in its expansion, blockbuster spread rapidly around the world, reaching the milestone of more than 8,500 stores serving over 70 million customers. The blockbuster is strongly present in the united states, which has approximately 50% market share, and other 28 countries, among which stand out australia, denmark, spain, england, italy and japan in latin america since the network began in brazil , argentina, chile, colombia, el salvador, mexico, panama, peru and venezuela.
present in major brazilian cities, the blockbuster is positioned as the largest chain of video rental in brazil. The brand is top of mind in its segment, being the first to be remembered by the consumer when it comes to movie rentals.
at the end of 2006, the network was acquired by the group lojas americanas. Since early 2007, blockbuster stores became part of american network and offer its customers a wider range of products, with the best brands and lowest prices in the market. The union of the two companies has been providing the blockbuster brand rapid expansion of its network, having reached 190 stores across the country.
in 2007, b2w - companhia global retail, a subsidiary of lojas americanas and responsible for internet business group, has acquired the right to exploit the online division of blockbuster. In 2008, it launched the blockbuster online.
It has been discussed here many times. They acknowlege BB inc and the trust and claim no affiliation to Dish. This is why Dish slapped them ( Lojas) with a lawsuit a couple years ago claiming trademark infringment and wanting them to stop using the BB name. Amazingly Dish has kept postponong the court date so maybe they are going to finally meet in court.