Since you named yourself pinhead, here is a link to revenue and profit stats: http://investing.businessweek.com/businessweek/research/stocks/financials/financials.asp?symbol=7974.OS No way they can double revenue this year with the underproduction of the Wii, and even the fat margin on games will not double profits YOY, yet the stock is up 125%. Either Nintendo surges production (and revenue) or the stock is way ahead of itself. If Nintendo is serious about capitalizing on their products' popularity, just making enough for Japan is not cutting it. Yet what are they doing with Wiifit? To execute on their success, they need capital, and with interest rates in Japan they ought to be focused on the mass production of their popular products.