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Nintendo Co. Ltd. Message Board

  • manicdevlin manicdevlin Jan 20, 2008 9:39 AM Flag

    Wii was last Christmas' must have gadget, analyst expects 100m Wii sales by 2012

    Late last year Iwata announce plans to develop the Wii's internet connectivity, giving it new channels and access to more downloads. Carl Gressum, an analyst at Ovum, believes that sorting out the production should be one of the key priorities. "Given the lower technical specifications of the Nintendo Wii it is interesting to note the console is still severely supply-constrained," he says.

    Developing new games is also key, he adds. "Nintendo needs to keep up the game innovation around the interface otherwise the novelty factor could wear off."

    Sakuri at Nomura has no doubts about the long-term popularity of the console. He believes that by 2012 Nintendo could have sold 100m Wii's around the world.

    "Around 80 per cent of Wii consoles are in family living rooms. The company has managed to embed the system in people's lifestyles."

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