Everybody know Nintendo have a very strong brand in Japan, North America and Europe, but few people know how strong their brand in China.
Some people may argue that NINTENDO may not even have strong brand in N/A and Europe,but I know the first major native App for iPhone is NES. And the demo game ROM on it is Mario! I have to admit it's hard to play though. :-)
The first time I heard of Nintendo when I was in high school. ( Late 80s In China. ) Before I know Coca, NBA, Stock, Ford and many others.
My brother-in-law bought a red/white box from Shen Zhen (a city 60 KM from Hong Kong.) He paid 200 yuan for it. (1 USD = 4 yuan back then, guess how much average Chinese make per month at that time?) So anyone say NINTENDO can't sell $250 USD Wii in China need to think again. (They may sell cheaper like in Japan if they do not include Wii sports.)
We were crazy about it, and Super Mario, Tank, Tetris, etc. That Small red/white box was a huge success in China, almost every boy played games on it.Do not just take my words, ask around.
NINTENDO is a gaming company survive and thrive for more than 2 decades, I'd like to hold another 20 years and see how they will stand.