"Following several days of scanned images indicating a Wii price cut, Nintendojo can now confirm that such a cut is indeed coming. Wii will be reduced to $199, effective Sunday, September 27th, and will likely include retailers nationwide. The confirmation was made during a retailer conference call today where a Nintendojo staffer was in attendance."
The stock price is mystifying for a company that has the bestselling console and by far the bestselling handheld. I'm guessing the overall market sees the Wii as a fad again that is burning itself out but it still makes no sense for the share price to be the same as it was before the Wii was a certified hit.
Nintendo has been making better margins on it's console than in the history of consoles.... The components that make up the Wii must cost far less than they did 3 years ago... What's a fair estimate for component costs... $50?