Their marketing has been focused and is better invested on attracting 3rd parties, and I think it's finally starting to bear fruit... took a lot longer than expected. Well, look at that, a company that actually learns from its past mistakes, I think that they have a good head on their shoulders. As for calling the bottom, I called in in the 50s and I was WRONG, but it can't go lower that the 30s, when it is going to pick up I don't know, maybe when they're back in the headlines? Or when they officially trample on Sony and Microsoft's (and Apples? lol) attempts at competing and put up their flag? All I know is that I am LOOOOONG, and I will sell when Japan occupies another country, or when the stock peaks at 100, whichever comes first.