To echo Manic's advice, "Be prepared to hold for years", and adding "like any other Japanese stock." Nintendo is unusual for a Japanese tech in that the management does not ramp up production rapidly to meet demand. This dampens the usual spike seen in "hot" stocks. On the other hand, the yield offers some compensation for the time that you could end up holding the shares. The stock trades in Japan as 7974. Here is a link: "/moneycentral.msn.com/detail/stock_quote?Symbol=JP:7974". The shares of NTDOY are not sponsored by Nintendo, and the ADR will likely always be pink sheet stocks.