This technology will enable the groceries to accumulate data and information regarding their loyal customers. By leveraging its technology, POSI is entering into the online grocery-clients domain, and not only the grocery-suppliers arena. Actually, we can see here a wised strategy by offering the groceries wide range of online capabilities and solutions. These solutions will be first adopted by the innovators segment (such as Big Y), and soon (sooner than we assume) by the main stream of the market. It can be also said that POSI is entering into the huge eCRM market (Customer Relationship Management capabilities through the Internet).
Soon, POSI will popup under the radar screen of the MMs community.
Why won't it work? I think many tech-savvy shoppers will like the ability to check things like the status of their frequent shopper account while their current purchases are being scanned. Those that don't like just won't use it.
No one else offers this capability. It's a new concept. You might be right, but you might be wrong. You've got to admire POSI's creativity. They're not limiting themselves and their customers to what others can do and have done.
Keep it up POSI! You're leading the way now. Don't let the old economy's old thinking limit us.
When I first read about the touch screen monitor at the checkout, I actually thought about selling. But then I kept reading the press release. While the screen thing is a novelty, there's much more to the system. It analyzes trends and creates customer profiles, and is more employee friendly. That is where POSI makes a difference.
Also, think about the customer in a checkout line. They're just standing there, watching their items being rung up. That's a captive audience. Think about counter ads: Jiff ads appear when your Skippy is scanned. Pathmark has been doing counter coupons for several years now, where coupons for a competitor spit out on a separate paper alongside the receipt.
POSI's product does the following:
- creates novelty traffic into the store - reduces cashier training time - allows supermarket to sell ad space - provides quicker inventory trending, allowing for more efficient ordering
From a retailer's perspective, it could help squeeze a little more out of very tight margins.