I wish you could let me know your thoughts since you are so long this. The concept is actually very crowded and everyone is trying to sell franchises and territories. My original "short" move was related more to Ruby Tue as I see they dropped some of their best suppliers and I am told they can't afford quality stuff guys. This is the bad sign for me when chain drops the guy who is in demand across the country. As far as book value, if/when it gets to that point you will see 60% off.
Watching carefully and wish I could learn more about their Mex concept at this point.