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Ruby Tuesday, Inc. Message Board

  • thedownwardspiralofrt thedownwardspiralofrt Feb 21, 2012 11:43 AM Flag

    Best case scenario

    My opinion:
    The only way RT gets customers in the restaurant is by flooding market with email and snail mail coupons. Not enough new customers coming in paying full ticket price to generate good margins.
    Last year Iowa store closings this year Illinois store closings with no press releases - Management is hoping that no one notices.
    Expecting under 700 stores by end of 2012 and 500 by end of 2013.

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    • Agree. I think what a lot of investors are doing is basing value purely on the RT concept. What they don't realize is that there is a huge turnaround story here and they are entering the fast casual market just like Chipolte Mexican Grille. RT has the buying power to dominate across several of their new smaller, more efficient concepts:

      Marlin & Rays
      Jim & Nicks BBQ
      Truffles Cafe
      Wok Hay
      Lime Fresh

      This is the kind of stock to get in early on, because once word gets out that they are executing on these ideas the bulk of the gains would have been made.

      Looking forward to seeing earnings!

    • You obviously havent been paying attention.

      They've went away from heavy couponing and are testing TV again in some markets.

      Im on the email list and Ive noticed the deals by email and snail mail have been weaker.

      And I saw a TV ad recently, probably on cable that was pushing their free salad bar with 30 choices at $9.99.

      I think it said 30. Sounds high.

      But, Im not really a customer. Just a small shareholder who thinks that even assuming they continue to shrink their store base, the stock could go higher because of strong cash flow.

      A large hedge fund holder got on the board which helps too.

      Cant you just get a job at RDDR ? Restaurant Down Da Road ?

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