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So think about RT's standard stores, the new Lime stores and then the fastest growing breakfast stores (BAGL).This diversification would challenge Panera and Chipotle....lower prices, more variety and customers could choose 3 different menus while RT made money off all of them.
They are different stores, so the customer would not have three menus to choose from. If someone goes to Lime, they get the Lime menu.The breakfast bagels have nothing to do with Mexican, and Einstein is is empty at 7am anyways.
I meant three different places, not 3 different menus....