Have received many coupons lately, both in Val Pak and Sunday papers. High value coupons. Margin killers. Waiter told me tonight nearly 40% of his tables using coupons. Not a good strategy unless you are trying to divert attention to same-store traffic growth. Look for lousy margins next month.
Forgot to mention also the current all you can eat shrimp promotion. Another margin killer. Look at Red Lobster today. Looks like the CEO has chosen margin pressures over empty dining rooms. Lesser of two evils?