I don't know about the P/E. Some investors don't take it into much consideration when deciding what to buy (Buffett and Munger ignore it largely). But Campbell's is a consumer staple. I've heard for 20 years that chicken noodle soup is a part of one's treatment for recovering from a cold. And how many people prepare their Thanksgiving meal without a CPB product? I think now's a good buying opportunity. They've had a rough year, which I see as motivation to propel them to new heights. And the Campbell brand is valuable. Slap it on a can or bottle of anything, and people will notice.