I can't believe you would split your stock to let the little people in, right before the market tanks. Many of us bought in around 73.00 and we don't have alot of courage during these times. Maybe you could buy some of this so we don't all panic and lose our shirts. Some went all in and some put tons in their IRA's because you are best of breed so they say. Long term is great, but timing is good too. It seems we all bought at the top!