Hey OCHs, your handle should be Sherlock, you got the historical perspective just right!
However, don't go into human psychology. Because, if you know human psychology, you would know most folks wouldn't be buying more NBIX as it craters from $13/shr to $2/shr. Especially, when NBIX is only into R&D and no products and earnings to show for it's hard work!!! :0p