Dov Charney will go down as a brilliant marketer and businessman. In his words, he has the "yiddish hustle".
Undoubtedly he created a sexually charged workplace because sex sells. And he's smart enough to know that his low-cost method of sleeping with and using employee models is a lot less expensive than traditional advertising like Calvin Klein ads. So he gets a few lawsuits. Lawsuits are much cheaper than advertising.
The buzz is just starting. This company and the stock is poised for greatness - watch.