LOS ANGELES and AMSTERDAM, Dec. 3, 2013 /PRNewswire/ -- American Apparel(APP) , the vertically integrated clothing manufacturer based in downtown Los Angeles, has opened a new shop-in-shop inside the flagship De Bijenkorf in Amsterdam. The company's 60 sq. m. concession space inside the high-end department store in the Netherlands will be located on Dam Square, the main town square in Amsterdam. The store will showcase the company's line of fashionable basics alongside its new lines which feature leather, denim and winter products. Its initial inventory will consist of over 50 styles of women's garments. The concession space officially opened on December 2, launching right into the peak end-of-year shopping season. The concession with De Bijenkorf will be the company's 3rd in Amsterdam, adding to its two locations in the Jordaan and Grachtengordel neighborhoods. The company also brought its world-famous factory flea market to the city earlier this year. It also joins the company's history of shop-in-shop locations around the world, ranging from nearby London to Sydney, Melbourne, and Hong Kong.
"We are excited to open this new location in the heart of the city center. Our brand has always resonated well with the Dutch customer and we've been looking forward to bringing this new shopping experience to them," said Marsha Brady, a creative director for American Apparel(APP). "We've found that our shop-in-shop locations are perfect for metropolitan customers who desire access to a variety of products during a shopping trip. We've also found that it exposed us to new customers and demographics who have gone one to become regular shoppers and fans of the American Apparel(APP), Made in USA brand," said Brady.