How is it sinking? The market is jittery however TSRA is setup for a huge stock price increase in the near future (2011 timeframe-into 2012). I think there is also good reason to think a buyout by a large player, i.e. Apple, who could leverage this against Sony, or Sony worried of an Apple buyout and causing them to be the buyer. Either way you should expect any activity related to this driving the stock price up $5-$10 share on any significant news. This is also why there appears to be block purchases by hedge funds recently (why else would they be accumulating).