I was looking at all of the messages still discussing the controversy with the waitress and the priest.
I noticed one interesting aspect: Each time the website posts a picture of one of their dishes, they get a ton of Likes. A post with a picture of a hamburger has 10,000 likes. That translates to me the high loyalty factor Applebees has. Makes me want to buy more shares.
I originally had bought the shares when it was just IHOP. Maybe Applebees is worth keeping.
I am not worried, long term, about this controversy.
Just really surprised how many people really like Applebees