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iRobot Corporation Message Board

  • byronangel byronangel Apr 10, 2007 10:42 AM Flag

    IRBT's strategy

    From the 10K:
    Our objective is to rapidly invent, design, market and support innovative robots that will expand our leadership globally in our existing and newly addressable markets. Key elements of our strategy to achieve this objective include:

    Complement Core Competencies with Strategic Alliances. Our core competencies are the design, development and marketing of robots. We rely on strategic alliances to provide complementary competencies that we integrate into our products and to enhance market access. For example, our alliance with Deere & Company allows us to integrate our robot controls, navigation and obstacle avoidance systems with rugged vehicles manufactured by Deere & Company.

    Aqua Products has been in the cleaner business for more than 20 years and now does business in nearly 40 countries. An alliance with this company is another good strategic move by IRBT.

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