I agree. Previously they made their money on vacuum cleaners and military robots-- then the stock got killed on fear of loss of military sales. However IMHO this is a very innovative co. in a growing segment (robotics/automation). I expect more new products for the home, and aquisition will improve products even more. Also, IRBT moving into medical robotics. A good buy here, although it may take a while for expected big upside move. (I can't decide whether to buy more now or wait for a possible short term pullback if overall market tanks-- but I am bullish on IRBT longterm).