i think this market is in wait and see mode with lots of people preoccupied with larger concerns eg. fed policy. this is obviously good news for the company and in a more aggressively-minded market you would probably see more buying (as we did with the announcement a few weeks ago)
Many still see a vacuum cleaner company as IRBT continues to be under the radar. Look upon it as good fortune that you are aware of this company before more exposure of the new growth platforms. Just as the slowdown of the military applications provided an opportunity to gather cheap shares. My belief is that those holding this stock from these levels will someday look back and marvel at this entry point. IRBT is barely out of the womb.