YHOO MESSAGE BOARDS SIGN THAT YAHOO WAS IN TROUBLE
>>why did they wreck something that worked????<<
Yahoo's wrecking of its message boards was not a sign that Yahoo was in trouble but the very reason for the trouble Yahoo is in now.
Not only did angry, frustrated message board users exit these boards in droves, but most of us who remained refused to click on Yahoo's ads. And we contacted many of Yahoo's advertisers to let them know why we had stopped clicking on their ads.
Our actions, in turn, so greatly reduced Yahoo's ad revenues that the numbers shocked analysts who then feared Google would report similarly.
Eventually, analysts learned that Yahoo was the ONLY company whose ad revenues had plunged.
The new boards were forced on us in mid July last year. EVER SINCE THEN, Yahoo has been sinking.
To this day, I still refuse to click on any and all ads on the Yahoo pages, whether on these boards or on Yahoo's finance pages or wherever.
When the Coca Cola company tried to force its 'new and improved' Coke on people, Coca Cola was savvy enough to admit their error and bring back the people's favorite Coke.
Yahoo has been too stubborn . . . which means too stupid.