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  • willygoat707 willygoat707 Jul 1, 2008 3:46 PM Flag

    GOODBYE to MSFT's YHOO Bid for Search--

    I thought Kara Swisher knew what she was talking about, but apparently NOT. MSFT today announced they bought Powerset, a Silicon Valley young company that has Google-level, or better, talent. Their search platform is unique and could give MSFT a fighting chance to compete with Google. And, they don't need tired, constipated Yahoo and its mediocre Panama to do it.

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    Microsoft buys search start-up Powerset
    By John Letzing, MarketWatch

    Last update: 2:57 p.m. EDT July 1, 2008
    SAN FRANCISCO (MarketWatch)

    Microsoft Corp. confirmed Tuesday it has acquired Internet search start-up Powerset Inc. for an undisclosed amount, in a bid to expand the software giant's Web prowess in the wake of its failed effort to acquire Yahoo Inc.
    In a blog post, MSFT senior vice president of search, portal and advertising Satya Nadella wrote that Microsoft was primarily interested in the engineering talent at San Francisco-based Powerset.

    "We're buying Powerset first and foremost because we're impressed with the people there," Nadella wrote.

    Powerset specializes in so-called "natural language" technology, which is meant to better intuit what users are looking for than traditional search engines by analyzing the intent and meaning of queries -- so that, for example, a search page could understand the difference between a search for "cancer" the disease, and "cancer" the astrological sign.
    "The shared vision is to take search to the next level," Nadella wrote.

    Microsoft is struggling to capture a greater share of the online search market currently dominated by Google. The Redmond, Wash.-based company in February disclosed a $44.6 billion bid to buy Yahoo in an effort to team up against Google in the search market, though the companies ultimately failed to negotiate a merger.

    Powerset, which has raised more than $10 million in funding and released its first publicly available service in May, is one of a number of Silicon Valley start-ups designed to blunt Google's dominance of the lucrative search advertising market.

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