If these price targets were so realistic, say 6-12 months out, then why are call options so cheap. I own lots of Yahoo, and while were waiting for some catalyst to pop the stock, i usually sell calls. However, a January 2013, $17.50 call option is only 72 cents.....not much expected stock appreciation by then. Everyone's liking Yahoo, but no one is willing to pay for it. I guess it is still a show me stock.