TV Interactivity will push Yhoo to $40 and beyond...the IntoNow purchase last year is huge...facebook and google is behind on tv interactivity as Yhoo is the pioneer
TV Interactivity is the missing link that facebook and google are looking for. It is the next generation advertising holy grail. Anyone using their tv and mobile will see the IntoNow feature and see ad. Facebook and Google does not have this. More and more tv stations, channels, major tv manufacturers, chip makers even and major advertisers are getting into this bandwagon.
Aaple is also behind as well as samsung, aaple's nemesis is on board with yhoo already.Yhoo is getting more relevant in so many ways everyday. MM knows the importance of tv interactivity as evidenced in the high profile activity at the CES in 2013.
Connected TV brings this interactive advertising much closer to reality, with TV apps, and the ability to add services like Fling to the hardware. Yahoo! is pioneering broadcast interactivity on their connected TV sets that automatically detects what a viewer is watching, enabling publishers and advertisers to deliver content and commercials tailored to that viewer’s interests.
With broadcast interactivity, TV programmers can engage and retain viewers in a whole new way. They will be able to create TV apps that let viewers vote for a reality TV participant, get more information about characters, play related games and videos, or make e-commerce purchases while watching a show.
With $6.50 of every $10 of advertising budgets spent on television, it's clear that TV remains the most important and cost-effective advertising channel for companies looking to reach massive audiences. But as connected TV reaches the mainstream, expect to see TV advertising transformed. This will be a huge feature in mobile as well.
The real power of connected TV lies in its ability to fit into the transmedia ecosystem, allowing TV and mobile advertising to evolve along with the fast-paced world of technology.