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Yahoo! Inc. (YHOO) Message Board

  • big_saciccio big_saciccio Jan 23, 2013 9:58 AM Flag

    Details of Mayer's strategy are trickling out

    "Details of Mayer's strategy are trickling out – and it sounds like it incorporates an awful lot of Levinsohn's plan.
    First there was Yahoo's recently completed deal with CBS to bring new content into its gossip site, OMG. Mayer also signed a deal with Rolling Stone publisher Wenner Media.
    Next, there were the remarks Mayer's recently-hired number two and fellow ex-Googler, COO Henrique De Castro, gave over at a conference in Germany .
    He said that “the desktop portal needs to transform itself" and that the best ones going forward would "aggregate premium quality content at scale, and distribute it in a personalized way.”
    And now there's a report from All Things D's Kara Swisher about a secret project Mayer has Yahoo working on called "Project Zed."
    Multiple sources tell Swisher the plan is to make Yahoo a "destination where people go to find content regardless of where it originates from; the better Yahoo gets at making it more relevant, the more it becomes part of people’s everyday routine and the more repeat visitors there are.”
    Another says it will be a “trusted destination to get them to where they want to go and keep going back.”
    Swisher says that this means "more partnership deals from third-party sources" to bring video content to Yahoo and distribute it "across a number of devices and platforms."

    Sentiment: Strong Buy

 
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