Who are the other potential buyers of Yahoo! that Apple should worry about?
The two most likely buyers for Yahoo! are Facebook and Microsoft. Now that Facebook is public, the time for Apple to act in buying Yahoo would be now before Facebook uses their currency to do a deal. Facebook with Yahoo! doubles its EBITDA and has more resources to finally start making money from mobile. More important to Facebook, it would control Yahoo!’s patents and be in a much stronger position to defend itself. It also could start to take the first steps to building its own mobile OS to control its own destiny instead of being marginalized on Android or iOS.
In these kinds of acquisitions, timing is everything. Apple could put itself in a much stronger position vis-a-vis a longer-term mobile threat by buying Yahoo! now.