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  • flankenking flankenking Mar 17, 2013 3:05 AM Flag

    Better than Yelp, Angi, Zillow, Open Table or MeetMe - All Yahoo should not buy

    A company with such facts is extreme undervalued: with only 35 million like today

    Fiscal 2013 Financial Guidance of Local Corp:

    Revenue - The company expects 2013 revenue of between $93 million and $95 million, which at the mid-point, is an increase of 12 percent, over the fourth quarter 2012 exit run rate.

    Adjusted Net Income – Adjusted Net Income for 2013 is expected to be at least $5 million, which would result in approximately $1 million in debt-free cash flow. The company defines debt-free cash flow as cash provided by operating activities, less capital expenditures

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    • The patents of Local Corp - Last from Mar. 6, 2013
      .
      Local Corporation Granted U.S. Mobile Pay-Per-Call Patent

      Third Enhanced Directory Assistance Patent Focuses on Mobile Implementations

      IRVINE, --Mar. 6, 2013-- Local Corporation, a leading online local media company, today announced that the U.S. Patent and Trademark Office has granted the company patent number 8,359,049, which covers a mobile, pay-per-call Enhanced Directory Assistance method and/or system. This is the company’s third issued Enhanced Directory Assistance (EDA)-related patent that expands its reach into this high-growth area.

      Issued on Jan. 22, 2013, the patent describes an Enhanced Directory Assistance method and/or system that uses wireless messaging protocols to receive keyword search data associated with a directory service request and matches it with a relevant advertiser associated with the keyword search. As part of the method, the requester is sent the directory listing for the advertiser and a callback number. Based on the second call to the callback number, it is determined that the directory listing was selected by the requester. This patent extends the company’s family of Enhanced Directory Assistance patents into wireless messaging systems, with potential uses extended to a host of potential mobile applications, such as the company’s Flagshipsite mobile app, which was recently named as a finalist for the 2013 Appy Awards in the Search Tools category.

      “We are pleased to add to our portfolio of intellectual property with this important mobile-focused enhanced directory assistance patent,” said Heath Clarke, Local Corporation chairman and chief executive officer. “With the mobile ad industry continuing to show strong growth, we believe this latest patent positions us well for leadership in this sector as we continue to build out and expand our mobile products. We look forward to leveraging this patent to monetize the mobile advertising market going forward.”

    • Local Corporation Reaches Record Mobile, Organic and Total Search Traffic
      .

      Local Corporation Reaches Record Mobile, Organic and Total Search Traffic
      Press Release: Local Corporation – 5 hours ago.. .
      .

      IRVINE, Calif.--(BUSINESS WIRE)--

      Local Corporation (LOCM), a leading online local media company, today announced record mobile, organic and total search traffic for the first quarter 2013.

      The company reached mobile traffic of 32 million monthly unique visitors (MUVs) during the first quarter 2013, up 167 percent from 12 million MUVs during the year ago period.

      Organic traffic also continued to grow, representing 49 million MUVs during the first quarter, up 40 percent from 35 million MUVs during the year ago period.

      The company reached 106 million total MUVs during the first quarter, up 13 percent from 94 million MUVs during the year ago period.

      “Traffic volumes remain a key performance indicator for our business. We exceeded our first quarter expectations in each area, which provides us with a strong foundation for performance for the year,” said Heath Clarke, Local Corporation chairman and CEO.

      All site traffic and usage statistics are from third-party service providers engaged by the company. Quarterly MUV traffic is equal to the aggregate of each month's MUV traffic numbers in that quarter. Traffic and the company’s monetization of that traffic combine to determine its revenues for any given period. The company’s traffic volume alone for a period should not be viewed as demonstrative of its financial results for such period.

    • The Strategy of Local Corp

      We believe that we are in the early stages of a large and long-term business opportunity presented by the shift of local marketing budgets from traditional media formats to digital media formats. Our strategy for pursuing this opportunity includes the following key components:

      • Increase growth drivers: Key to driving our growth is: the expansion of both our reach (the number of MUVs we serve) and the monetization of that reach (how much ad revenue we generate from those users); and by increasing the number of SMB customers using our platform.

      • Diversify product offerings : In 2010 and 2011, we took steps to diversify our revenue sources, while maintaining our focus on local offerings through the acquisition of: Octane360, which serves as the technology platform for many of our SMB ad products, in the third quarter of 2010; Krillion, which provides near-real-time product and inventory information; and SMG in mid-2011. Our development and acquisition efforts also represent a point of differentiation from an increasingly crowded field in online advertising. We believe that a diversity of offerings will differentiate us from certain of our competitors that may offer only one or two of our services, but not the full suite of our product offerings which we believe appeals to our customers and partners alike.

      • 1 Reply to flankenking
      • • Increase organic traffic: Our O&O growth strategy continues to be focused on increasing organic traffic to our websites, which includes organic and SEO traffic and expanding the monetization of the users we reach today. We believe that adding more content, such as product pricing and inventory information from Krillion, and presenting that content in a useful way to our users, will ultimately drive more organic and SEO traffic over time, both of which are our high margin traffic sources, compared to SEM sourced traffic. We plan to add more content to the website by launching verticals that appeal to our core demographic of soccer moms – for example: shopping; education; and health & wellness. If we are able to increase the amount of type-in and SEO traffic that our flagship-site receives, we may be able to reduce our reliance on lower-margin traffic we acquire from other search engines.

        • Add new targeted brands, products and services: We also expect to add new brands, products and services to our O&O business unit over time. Additionally, we anticipate that much of the content we develop or acquire for our own O&O properties may also be useful to enhance the product and content offerings we make to our network partners. Our Octane360 acquisition has provided us with some of these attributes including: the ability to quickly create websites focused on particular geographic areas and categories; and to populate those websites with targeted content that we
        believe will be useful to both our core demographic and our advertisers. In December 2012, we announced the launch of certain vertical sites that focus on lead generation opportunities and expand our monetization methods and in January 2013, we announced the launch of the United Kingdom (“UK”) version of our flagship-site to expand the geographic footprint of our offering.

    • The Benefits of Local Corp's Local Solutions: We believe that our local search results delivered to our flagshipsite and our Network partners, provide the following benefits to consumers using our services, our Network partners, and advertisers (whether from our own efforts, our channel partners, or our third-party ad suppliers):

      • 3 Replies to flankenking
      • • Targeted Advertising.

        We believe that search-based advertising delivers a more relevant list of businesses, products and services for our users because advertisers generally only pay for keywords, categories and regions that are related to the products and services they offer. By providing access to our users via performance, display and subscription ad units, businesses can target consumers at the exact time a consumer has demonstrated an interest in what that business has to offer. As a result of our core demographic, we believe that local and commercial searches performed on our flagship-site tend to convert into buying customers at a higher rate than many other types of search traffic. As a consequence, there is competition from third-parties to place their advertiser listings on our website, which along with our direct advertisers and growing local display advertising offerings drives monetization of our traffic. We believe that our users’ propensity to buy correlates with the value of our traffic, and explains, in part, why our flagship-site monetizes its search traffic at higher levels than other types of search traffic.

      • • Access to a Desirable Demographic of Decision-Makers

        Our patented and proprietary technology allows us to consolidate an amalgamated and disparate set of local business listings, information and other data and combine it into a targeted, highly relevant results-set, which is presented in a useful and compelling manner. A majority of users on Local Corps flagship-site are females, aged between 25 and 45, with at least one child at home (the so-called “soccer moms”), a demographic that is deemed by many to be highly desirable because they generally have responsibility for 89% of bank accounts, 80% of healthcare decisions, and 50% of do-it-yourself projects and consumer product purchases. We designed the utility of our website to appeal to this group of targeted users.

      • • Access to a Large Number of Local Business Listings and Local Content .

        With over 12 million local businesses indexed using our proprietary technology, we offer users of our website and Network partner websites a resource for local businesses in their area, including variously photographs, user ratings and reviews, video, product information, inventory information, coupons and hours of operations, among other things. We believe that our ability to aggregate this content and deliver relevant, targeted results in response to user search queries ensures our users a good experience when using our services. When an advertiser’s targeted ad listing is combined with a large pool of similarly targeted ad listings, we believe
        our advertisers have a better chance of reaching their target audience. Additionally, we believe the combination of user and advertiser satisfaction with our local search service is important to the acceptance of our service by our Network partners and the success of our flagship-site.

    • Local Corporation Launches “Fusion by Local” Premium Ad Network to Serve $3.4 Billion Local Display Ad Market
      .

      Gives Advertisers Reach Into Local Markets; Publishers Access to Top Brands and Additional Ad Revenue
      Press Release: Local Corporation – 54 minutes ago.. .

      IRVINE, Calif.--(BUSINESS WIRE)--

      Local Corporation (LOCM), a leading online local media company, today announced the launch of “Fusion by Local,” a new premium ad network for advertisers and brand marketers seeking to engage with targeted local audiences in markets across the U.S.

      Fusion by Local gives advertisers the ability to reach targeted customers in local markets through premium display advertising inventory across some of the top media properties in the country, including sites in the company’s established network of over 1,000 regional media sites. The premium network also provides regional media publishers with access to national advertisers and brands to drive incremental advertising revenue through their media properties.

      With local display advertising on the rise and expected to grow 18.2 percent this year to $3.4 billion1, advertisers are seeking ways to more effectively engage their target audiences quickly and efficiently on a local level. National and regional brands that are looking to advertise locally are increasingly seeking premium ad positioning for their campaigns near relevant content, with high quality publishers and media sites.

      • 1 Reply to flankenking
      • Local Corp had reached about 108 millon Monthly Unique Visitors in Q1/2013 after my estimates: About 76 million about the flagship-site and about 32 million from the network.

        Flagship-Site of Local Corp: Monthly Unique Visitors increased 39.8% in first both month of 2013 against the same period of 2012

        Compare between 2-month-period January/February 2013 with same period in 2012:

        01/2012 = 18,745,778 Monthly Unique Visitors
        02/2012 = 17,323,693 Monthly Unique Visitors
        That are together in 01/2012 and 02/2012 = 36,069,471 Monthly Unique Visitors.

        01/2013 = 26,410,927 Monthly Unique Visitors
        02/2013 = 24,017,605 Monthly Unique Visitors
        That are together in 01/2013 and 02/2013 = 50,428,532 Monthly Unique Visitors

        My estimate of 75 million Monthly Unique Visitors were reached, if the Monthly Unique Visitors in March are 24.6 million, but I believe we will see more than 26 million.

        About 32 million unique visitors about network. Base of my estimate are the the following numberbs of Q3/2012 - and since this times Local Corp has extended the network from 1,000 to 1,200 sites.

        Local Corporation Reaches Record Overall, Mobile and Organic Quarterly Search Traffic
        Company Ranked 8th on List of Top 50 Digital Advertising Networks
        IRVINE, Calif.--(BUSINESS WIRE)--Oct. 4, 2012-- Local Corporation (NASDAQ: LOCM), a leading online local media company, today announced record total, mobile and organic search traffic for the third quarter 2012.
        The company reached over 101 million total monthly unique visitors (MUVs) during the third quarter, up 10 percent from 92 million MUVs during the year ago period.

        From this more than 101 million total monthly unique visitors was after siteanalytics 69,656,433 from the flaghshipsite(07/12: 25,322,291; 08/12: 23,578,549; 09/12: 20,755,593) – the result is about 31.5 million about network in Q3/2012

    • Local Corp has double Monthly Unique visitors than Hulu

      Local Corp development of Unique Visitors:
      11/2012: 18,745,842 Monthly Unique Visitors
      12/2012: 22,738,206 Monthly Unique Visitors
      01/2013: 26,410,927 Monthly Unique Visitors
      02/2013: 24,017,605 Monthly Unique Visitors
      Decrease of 9.06% (February has only 28 days against 31 in January) against January and an increase of 38.64% year-over-year

      Compare with the development of Hulu’s Unique Visitors:
      11/2012: 11,908,754 Monthly Unique Visitors
      12/2012: 11,808,002 Monthly Unique Visitors
      01/2013: 12,640,986 Monthly Unique Visitors
      02/2013: 12,361,375 Monthly Unique Visitors
      Decrease of 9.06% (February has only 28 days against 31 in January) against January and an increase of 38.64% year-over-year

    • Pandora has only two third of the unique visitors of Local Corp
      .

      Local Corp development of Unique Visitors:
      11/2012: 18,745,842 Monthly Unique Visitors
      12/2012: 22,738,206 Monthly Unique Visitors
      01/2013: 26,410,927 Monthly Unique Visitors
      02/2013: 24,017,605 Monthly Unique Visitors
      Decrease of 9.06% (February has only 28 days against 31 in January) against January and an increase of 38.64% year-over-year

      Compare with the development of Pandora’s Unique Visitors:
      11/2012: 16,618,902 Monthly Unique Visitors
      12/2012: 18,844,042 Monthly Unique Visitors
      01/2013: 16,441,898 Monthly Unique Visitors
      02/2013: 16.576,969 Monthly Unique Visitors
      Increase of 0.82% (February has only 28 days against 31 in January) against January and an increase of 33.14% year-over-year

    • Local Corp has a tremendous first player advantage, as it has been strong influenced the local search since
      the early 2000's

      Important part first player advantage (1): About 25 million Monthly Unique Visitors from the flagship-site alone
      01/2013: 26,410,927 Monthly Unique Visitors
      02/2013: 24,017,605 Monthly Unique Visitors
      Decrease of 9.06% (February has only 28 days against 31 in January) against January and an increase of 38.64% year-over-year

      Important part first player advantage (2): Flagship-side directory of over 18 million local businesses
      Our extensive flagship-side directory of over 18 million local businesses – which can be filtered by locale, optimized for social media sharing and private labeled for you – gives you the power to generate additional revenue by selling new ad formats and premium listings while securing immediate passive ad revenue. Your website will rank higher and drive relevant traffic with our proven SEO strategies, custom content and deep shared links.

      Important part first player advantage (3): Local Corp is THE pioneer in local technology
      • Proprietary platform and know-how
      »Real time business, product and services data integration
      »Large scale local/commercial content production and syndication
      »Very large scale CPC ad-serving and distribution
      »Web indexing and local search relevance
      »Very large scale SEO, SEM campaign expertise
      »Local display ad production and syndication
      »Web hosting and local/commercial domain name acquisition

      •12 patents issued, 8 pending
      »Key patents
      –Local web indexing (for indexing local web sites across the web)
      –Pay per call for local and commercial searches via a mobile device (multiple patents)
      •The billion dollar industry question: How do we monetize mobile?
      –Dynamic cascading menu search (for product search on tablets and smart phones)
      –Bulk domain registration and content management (for very large scale SEO)

    • Local Corp has more than 10-fold Monthly Unique Visitors than Foursquare, but all speeak about Foursquare - extreme idiotic

      Local Corp development of Unique Visitors:
      11/2012: 18,745,842 Monthly Unique Visitors
      12/2012: 22,738,206 Monthly Unique Visitors
      01/2013: 26,410,927 Monthly Unique Visitors
      02/2013: 24,017,605 Monthly Unique Visitors
      Decrease of 9.06% (February has only 28 days against 31 in January) against January and an increase of 38.64% year-over-year

      Compare with the development of Foursquare Unique Visitors:
      11/2012: 2,270,280 Monthly Unique Visitors
      12/2012: 2,419,708 Monthly Unique Visitors
      01/2013: 2,511,232 Monthly Unique Visitors
      02/2013: 2,286,047 Monthly Unique Visitors
      Decrease of 8,97% (February has only 28 days against 31 in January) against January and an increase of 56,23% year-over-year

      • 1 Reply to flankenking
      • More from joke Foursquare and the idiotic valuation´:

        Foursquare is looking to raise another $50 million round of funding, but potential investors are hesitant to throw more money into the company due to concerns about Foursquare's slowing user growth and monetization strategy, according to a report in The Wall Street Journal.
        The Journal reports hearing from sources that the social media startup is expected to generate a paltry $2 million in revenues this year — a small fraction of the $153 million in revenues Facebook generated in its fourth year from ads. To be fair, Foursquare only rolled out its first revenue-generating product — promoted updates for businesses — earlier this year, but the latest revenue figure suggests that the startup's business model still has a long way to go to prove itself.
        Source: Mashable

    • The Shortsquezze is Knocking on the Door
      .
      First, the investment concept of Local Corp is full intact and has become more sustainable despite the precipitous declines. Only manipulated naked shortselling lemmings, washtrading and criminal activities of the market-makers pushing the stocks to incredible lows. Second, the valuations became so cheap that Local Corp became buyout targets.

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