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  • flankenking flankenking May 20, 2013 9:32 AM Flag

    It is a joke, that Tumbrl has the 27-fold price and Yelp the 50-fold market-cap of Local Corp, but both less US-Monthly-Unique-Visitors (newest numbers from Siteanalytics)

    Local Corp (market-cap of 40 million) development of Unique Visitors:

    11/2012: 18,745,842 Monthly Unique Visitors

    12/2012: 22,738,206 Monthly Unique Visitors

    01/2013: 26,410,927 Monthly Unique Visitors

    02/2013: 24,017,605 Monthly Unique Visitors

    03/2013: 24,427,755 Monthly Unique Visitors

    04/2013: 23,785,928 Monthly Unique Visitors

    Compare with the development of Yelp's (market-cap of 2 billion) Unique Visitors:

    11/2012: 19,358,705 Monthly Unique Visitors

    12/2012: 21,017,483 Monthly Unique Visitors

    01/2013: 22,293,301 Monthly Unique Visitors

    02/2013: 21,063,155 Monthly Unique Visitors

    03/2013: 23,364,095 Monthly Unique Visitors

    04/2013: 22,252,993 Monthly Unique Visitors

    Compare with the development of Tumblr’s (offer of Yahoo of 1.1 billion) Unique Visitors:

    11/2012: 24,610,970 Monthly Unique Visitors

    12/2012: 26,348,660 Monthly Unique Visitors

    01/2013: 26,003,223 Monthly Unique Visitors

    02/2013: 24,082,558 Monthly Unique Visitors

    03/2013: 22,990,413 Monthly Unique Visitors

    04/2013: 23,21,082 Monthly Unique Visitors

    SortNewest  |  Oldest  |  Most Replied Expand all replies
    • The Growth Strategy of Local Corp
      .
      • Grow margins in O&O business (largest revenue stream)
      »Margin optimization via new SEM tools
      »Gradually ramping in the UK

      • Grow revenues in Network (highest gross margin revenues)
      »Expand number of sites via business development team (more traffic)
      »New products planned… shopping directory, ‘Launch by Local’ SMB private label, publisher dashboard
      »Optimize monetization by deploying new testing platform

      • Developing opportunities
      »Local display network – leveraging our existing Network
      »Microsites (insurance, HVAC, alarm systems and more) – leveraging out platform
      »Improved monetization via lead generation – monetization improvements
      »Mobile – leveraging our platform Less

    • Ignore lies and nonsense of lutts: Company reports positive cash flow from operations

      Local Corporation Reports First Quarter 2013 Financial Results
      Company reports positive cash flow from operations one quarter earlier than forecasted
      Local Corporation – Thu, May 9, 2013 4:15 PM EDT

      Local Corporation (LOCM), a leading online local media company, today reported its financial results for the first quarter 2013.
      “As previously announced, we achieved positive cash flow from operations a quarter ahead of schedule, due to solid gross margin expansion in the first quarter. We remain on track to grow our revenues sequentially while keeping operating expenses about flat, resulting in projected sequential adjusted EBITDA and EPS growth,” said Heath Clarke, Local Corporation chairman and CEO. “We completed a small financing in order to strengthen our cash position so that we can focus on specific growth opportunities within our Network business. Overall, we believe our combination of intellectual property, experience and know-how, leave us well-positioned to thrive in local search as well as capitalize on the rapidly emerging mobile local search ecosystem.”
      • Revenue – First quarter 2013 revenue of $21.8 million represents an increase of 4 percent over fourth quarter 2012 revenue of $20.9 million and a 13 percent decrease over first quarter 2012 revenues of $25.0 million.
      • Adjusted EBITDA – The company reported positive Adjusted EBITDA for the first quarter 2013 of $605,000, or $0.03 per diluted share, as compared to fourth quarter 2012 negative Adjusted EBITDA of ($924,000), or ($0.04) per diluted share.

    • dude, the company LOCM is out of cash. That's why it has no value. They can't make money. Please stop posting here.

    • I extend my argumentation to Tripadvisor and Priceline:

      Local Corp (market-cap of 40 million) development of Unique Visitors:

      11/2012: 18,745,842 Monthly Unique Visitors

      12/2012: 22,738,206 Monthly Unique Visitors

      01/2013: 26,410,927 Monthly Unique Visitors

      02/2013: 24,017,605 Monthly Unique Visitors

      03/2013: 24,427,755 Monthly Unique Visitors

      04/2013: 23,785,928 Monthly Unique Visitors

      Compare with the development of Priceline’s Unique Visitors:

      11/2012: 10,090,532 Monthly Unique Visitors

      12/2012: 9,865,043 Monthly Unique Visitors

      01/2013: 13,270,962 Monthly Unique Visitors

      02/2013: 12,927,291 Monthly Unique Visitors

      03/2013: 15,317,797 Monthly Unique Visitors

      04/2013: 14,081,338 Monthly Unique Visitors

      Compare with the development of Tripadvisor’s Unique Visitors:

      11/2012: 14,134,949 Monthly Unique Visitors

      12/2012: 13,825,652 Monthly Unique Visitors

      01/2013: 17,486,397 Monthly Unique Visitors

      02/2013: 17,073,553 Monthly Unique Visitors

      03/2013: 19,728,219 Monthly Unique Visitors

      04/2013: 18,340,755 Monthly Unique Visitors

    • Great Momentum of Local Corp
      .

      - Multi-year traffic growth

      - Organic traffic is low cost/high margin – at record levels

      - Mobile traffic at record levels – still figuring out monetization, but we think we have key IP

      • 3 Replies to flankenking
      • • Access to a Desirable Demographic of Decision-Makers

        Local Corps patented and proprietary technology allows to consolidate an amalgamated and disparate set of local business listings, information and other data and combine it into a targeted, highly relevant results-set, which is presented in a useful and compelling manner. A majority of users on Local Corps flagship-site are females, aged between 25 and 45, with at least one child at home (the so-called “soccer moms”), a demographic that is deemed by many to be highly desirable because they generally have responsibility for 89% of bank accounts, 80% of healthcare decisions, and 50% of do-it-yourself projects and consumer product purchases. We designed the utility of our website to appeal to this group of targeted users.

      • Big Progress on the Way to 50/50 in 2013: Organic Traffic and Direct Revenues produce no cost of revenues

        Development of Organic Traffic/Monthly Unique Visitors (MUVs):

        2010: 88 million = 31% of total traffic

        2011: 117 million = 33% of total traffic

        2012: 155 million = 37% of total traffic

        Q1/2013: 48% of total traffic

        Goal: 50% of total traffic

        "The change in policy in 2013 is an important step to build a more defensible and sustanainable business to growing organic traffic and organic revenues.

        We have taken decisive cost-cutting measures to return the company to cash flow positive, and expect steady revenue growth and margin improvement throughout 2013. While there are periodic challenges when working in a competitive, dynamic and high growth sector, these challenges often create new opportunities for future growth. We are confident that we are well positioned to capitalize on those opportunities with a powerful platform and an experienced team.”

      • Development of Monthly Unique Visitors of Local Corp

        2008: 207 million

        2009: 259 million

        2010: 287 million

        2011: 346 million

        2012: 395 million

        2013 (estimate): 424 million (Q1 was 106 million * 4 = 424)

    • We also fundamentally believe that our pattern portfolio is undervalued so we think the value of our IP will be realized as we make progress and protecting our life under our patterns. We have a dozen patterns, three of which are in the emerging pay-per-call space, a multibillion ad revenue opportunity in mobile. We’re actively reviewing potential infringes of our pay-per-call intellectual property and expect to take action to preserve our IP raised in mobile later this year."

      Source: Transcript of Conference Call Local Corp (Read the complete text on Seeking Alpha) Less

      •12 patents issued from Local Corp, 8 pending
      »Key patents
      –Local web indexing (for indexing local web sites across the web)
      –Pay per call for local and commercial searches via a mobile device (multiple patents)
      •The billion dollar industry question: How do we monetize mobile?
      –Dynamic cascading menu search (for product search on tablets and smart phones)
      –Bulk domain registration and content management (for very large scale SEO

 
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