Mayer, Yahoo’s chief executive, discussed the company’s efforts at the Reuters Global Tech Summit earlier this week. Reuters has reported on the company’s effort to buy Hulu, which would add considerable heft to Yahoo’s effort in the video sphere. Among other recent moves, Yahoo has acquired the rights to the “Saturday Night Live” archive and continued investing in original programming efforts.
Yahoo remains the third-best earner in digital ads worldwide, and being able to pick up Hulu would greatly boost the company’s earning potential. Marissa Mayer said she sees efforts in video paying off, but wants to push stronger.