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  • flankenking flankenking Jun 30, 2013 9:07 AM Flag

    Facebook and many other platforms don’t offer the opportunity to specifically target like offers of Local Corp with premium content

    The Top Three Ways A Premium Online Ad Network Delivers Scale And Localization
    5/2/2013 - Adotas

    ADOTAS – In some ways, it’s easier than ever to mount a national online advertising campaign. Programmatic platforms and DIY advertising tools promise the opportunity to reach a target audience at scale, using technology that eliminates the untold hours advertisers would otherwise have to spend contacting sales teams from publisher sites around the country or the world.

    But not all of these large-scale programmatic offerings solve the problems advertisers have in reaching their target audiences in local markets. Facebook and many other platforms use geo-targeting and publicly available user data to serve ads to the intended audience, but they don’t offer the opportunity to specifically target the kinds of publisher sites and vertical category pages where those ads will appear. If consumers aren’t seeing your ads — if they’re not positioned above the fold or adjacent to relevant content — the money you’ve spent for that inventory is wasted. From a branding perspective, it’s valuable for your ads to appear alongside content in trusted media sources, and on sites that cater to markets and verticals valuable to the advertiser. Advertisers and brands are increasingly acknowledging the merits of advertising on the local level, with local online advertising predicted to rise from $23.7 billion to $25.7 billion by the end of 2013.

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    • A compare with Priceline and Tripadvisor (Source: Siteanalytics)
      .

      LOCAL CORP (MARKET-CAP OF 38 MILLION) DEVELOPMENT OF UNIQUE VISITORS:

      11/2012: 18,745,842 MONTHLY UNIQUE VISITORS

      12/2012: 22,738,206 MONTHLY UNIQUE VISITORS

      01/2013: 26,410,927 MONTHLY UNIQUE VISITORS

      02/2013: 24,017,605 MONTHLY UNIQUE VISITORS

      03/2013: 24,427,755 MONTHLY UNIQUE VISITORS

      04/2013: 23,785,928 MONTHLY UNIQUE VISITORS

      05/2013: 27,804,187 Monthly Unique Visitors

      RANK (BY UVS): 44

      COMPARE WITH THE DEVELOPMENT OF PRICELINE’S UNIQUE VISITORS:

      11/2012: 10,090,532 MONTHLY UNIQUE VISITORS

      12/2012: 9,865,043 MONTHLY UNIQUE VISITORS

      01/2013: 13,270,962 MONTHLY UNIQUE VISITORS

      02/2013: 12,927,291 MONTHLY UNIQUE VISITORS

      03/2013: 15,317,797 MONTHLY UNIQUE VISITORS

      04/2013: 14,081,338 MONTHLY UNIQUE VISITORS

      05/2013: 15,454,555 Monthly Unique Visitors

      RANK (BY UVS): 93

      COMPARE WITH THE DEVELOPMENT OF TRIPADVISOR’S UNIQUE VISITORS:

      11/2012: 14,134,949 MONTHLY UNIQUE VISITORS

      12/2012: 13,825,652 MONTHLY UNIQUE VISITORS

      01/2013: 17,486,397 MONTHLY UNIQUE VISITORS

      02/2013: 17,073,553 MONTHLY UNIQUE VISITORS

      03/2013: 19,728,219 MONTHLY UNIQUE VISITORS

      04/2013: 18,340,755 MONTHLY UNIQUE VISITORS

      05/2013: 21,060,912 Monthly Unique Visitors

      RANK (BY UVS): 58 Less
      .

      Local Corp has additional to the near 28 million Monthly Unique Visitors from the flagshiptesite more tnan 12 million from it's network. That are togethger 40 million or near the 2.6-fold US-Monthly Unique Visitors of Priceline's Monthly Unique Visitors. Less

    • Patents and Patent Applications of Local Corp
      .

      Owner* Short Title Country Status
      Application/
      Issuance
      Number
      Filing
      Date Inventors

      Searches Assisted by Multi-Level
      Menus
      Issued
      7,062,453
      08/31/2000
      Heath B. Clarke

      Search Selections with Supplier
      Information
      Issued
      7,890,378
      12/14/2005
      Heath B. Clarke

      Rewarding User For Search
      Selections
      Pending
      12/985,277
      01/05/2011
      Heath B. Clarke

      Dynamic adjustment of Telephone
      Listings
      Issued
      7,596,218
      05/30/2003
      William A. Montemer

      Dynamic adjustment of Telephone
      Listings
      Issued
      8,306,208
      08/07/2009
      William A. Montemer

      Dynamic adjustment of Telephone
      Listings
      Pending
      13/669,870
      11/06/2012
      William A. Montemer

      Directory assistance using keywords
      Issued
      7,200,413
      07/30/2003
      William A. Montemer,
      Heath B. Clarke

      Bidding for directory assistance
      Issued
      7,715,857
      03/23/2006
      William A. Montemer,
      Heath B. Clarke

      Bidding for Directory Assistance
      Issued
      8,359,049
      03/25/2010
      William A. Montemer,
      Heath B. Clarke

      Using Rules to Influence Search
      Results
      Pending
      11/302,506
      12/12/2005
      William Bertovich,
      Stephen Ely,
      Heath B. Clarke

      Determining A Search Center
      Pending
      11/302,412
      12/12/2005
      William Bertovich,
      Stephen Ely

      Advertising based on Semantical
      Keywords
      Pending
      11/452,607
      06/13/2006
      Ian Harcourt Niles,
      Heath B. Clarke

      Bulk Web Domain Generation
      Issued
      8,312,125
      03/12/2010
      Adam Rioux

      Bulk Web Domain Generation
      Pending
      3/675,340
      11/13/2012
      Adam Rioux

      Geocoding related Webpages
      Issued
      7,231,405
      01/10/2005
      Sam Xia

      Indexing Found Geocodes with
      Webpages
      Issued
      7,822,705
      06/11/2007
      Sam Xia

      Indexing Found Geocodes with
      Webpages
      Issued
      8,176,082
      09/22/2010
      Sam Xia

      Search Engine Indexing Techniques
      Pending
      13/438,339
      04/03/2012
      Sam Xia

      Provision Of Localized Shopping
      Based On Geocodes
      Issued
      8,032,427
      04/03/2007
      Roger Spreen

      System for Providing Localized
      Shopping Information
      Pending
      13/238,489
      09/21/20

    • Compare of US-Visitors of Facebook and the flagshipsite of Local Corp

      Local Corp’s (market-cap = 34 million) Flagshipsite development of Unique Visitors:

      11/2012: 18,745,842 Monthly Unique Visitors

      12/2012: 22,738,206 Monthly Unique Visitors

      01/2013: 26,410,927 Monthly Unique Visitors

      02/2013: 24,017,605 Monthly Unique Visitors

      03/2013: 24,427,755 Monthly Unique Visitors

      04/2013: 23,785,928 Monthly Unique Visitors

      05/2013: 27,804,187 Monthly Unique Visitors

      RANK (BY UVS): 44

      Facebook’s (market-cap = 59,020 million) development of US-Unique Visitors:

      11/2012: 163,640,791 Monthly Unique Visitors

      12/2012: 165,602,717 Monthly Unique Visitors

      01/2013: 166,238,881 Monthly Unique Visitors

      02/2013: 165,056,717 Monthly Unique Visitors

      03/2013: 164,808,579 Monthly Unique Visitors

      04/2013: 164,131,064 Monthly Unique Visitors

      05/2013: 163,323,608 Monthly Unique Visitors

      RANK (BY UVS): 3 Less
      .
      Local Corp has addtitional to the 27,804,187 Monthly Unique Visitors from the flagshipsite more than 12 million Monthly Unique Visitors from the network = together about 40 million Monthly Unique Visitors. Facebook has only the 4-fold US-Monthly Unique Visitors of, but Facebook has with 59,020 million the 1,553-fold market-cap of the idiotic low 34 million of Local Corp.

    • Yelp has only 80% of US-Monthly Unique Viisitors of Local Corp, but with 2,220 million the 58-fold market-cap of the idiotic low 38 million of Local Corp - a gigantic divergence, which will never lasten for ever.

      Local Corp’s (market-cap = 38 million) Flagshipsite development of Unique Visitors:

      11/2012: 18,745,842 Monthly Unique Visitors

      12/2012: 22,738,206 Monthly Unique Visitors

      01/2013: 26,410,927 Monthly Unique Visitors

      02/2013: 24,017,605 Monthly Unique Visitors

      03/2013: 24,427,755 Monthly Unique Visitors

      04/2013: 23,785,928 Monthly Unique Visitors

      05/2013: 27,804,187 Monthly Unique Visitors

      RANK (BY UVS): 44

      COMPARE WITH THE DEVELOPMENT OF YELP'S (MARKET-CAP OF 2,240 MILLION) US-UNIQUE VISITORS:

      11/2012: 19,358,705 MONTHLY UNIQUE VISITORS

      12/2012: 21,017,483 MONTHLY UNIQUE VISITORS

      01/2013: 22,293,301 MONTHLY UNIQUE VISITORS

      02/2013: 21,063,155 MONTHLY UNIQUE VISITORS

      03/2013: 23,364,095 MONTHLY UNIQUE VISITORS

      04/2013: 22,252,993 MONTHLY UNIQUE VISITORS

      05/2013: 22,550,797 Monthly Unique Visitors

      RANK (BY UVS): 53

    • yahoo can't manage the platforms it already has....the messageboard system is always on the brink of disaster (crashing) from the way i've seen it acting...goes to wrong pages, can't load new pages quickly, no, yahoo doesn't need more stuff it can't operate

    • sorry, you're fightin' a losing battle, especially now that you've given the compettition a heads-up...just sell all your yahoo and buy some hooya

    • The flagship-site of Local Corp deliver hundreds high-class articles on the sectors

      - Food

      - Fun

      - Household

      - Shopping

      - Finance

      • 5 Replies to flankenking
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        Financing a psychology session can be done, no matter what your means. Read more about how to go about getting help....more

      • In the sector Food you can read 557 articles on 56 sites
        Displaying 1-9 of 557 results
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        Categories: Children ,Nutrition
        Does your child have a food allergy? If you're unsure, read on to learn the key symptoms....more

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        Categories: Healthcare,Cooking
        Learn important food safety guidelines for preparing food for freezer storage, and how to properly defrost frozen foods. Read on to find out more....more

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        Displaying 1-8 of 541 results
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    • Premium networks like Local Corp can guarantee placement adjacent to the content users most desire

      Premium content adjacency: Above-the-fold inventory adjacent to premium content — the content most relevant to and valued by users — will always be premium inventory. It’s increasingly important to make sure your ads appear alongside premium content, and simple branding backs that up, with more than 60 percent of agencies and marketers saying premium content assists branding objectives. When consumers notice your ads near the targeted content they value, they’re more inclined to feel an affinity to your brand, which has a halo effect that spreads wherever else they go. Premium networks can guarantee placement adjacent to the content users most desire.

 
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