When a stock goes down for no reason the longs don't say a word and keep quite, but when a stock goes up for good reasons all the shorts gang up making all kinds of BS without merit...get a life will you and take it like a man! Part of being a winner is knowing when enough is enough. Sometimes you have to give up the fight and walk away, and move on to something that's more productive. So, cover your short and move on.
Yahoo had 5 CEO's in the past few years, the last CEO could not manage a toll both on a major highway. Digital media revenue is down while other companies all show a big gain. When Yahoo gets only $6 billion for the rest of their investment in China the stock will go back to $12 a share. Even the change in the message boards were a step in the wrong direction, maybe the next CEO will put them back the way they were before.
The only reason this stock is at $28 is because of their partner at CNBC, the pump champs like Cramer.
If Yahoo did not have this message board, their revenue would be cut in half or more. When you post an ad on Google or Microsoft, you get new customers, I did not get anything from Yahoo ads many years ago when I tried them, I hope someone is making money from ads today on Yahoo.
if you don't believe Marissa will turn revenue around, then go ahead and short. But if in fact she turns things around, and that is very evident what will happen since page view trend is now positive, then Yahoo will skyrocket. They will have $20 billion in cash and a $5 billion growing revenue company.