Well geez there mister stronghold, I'm sorry to burst your exuberant bubble there, but a font change does not a new logo make.
It’s the same logo! Only with a different font, and I’m not fond of this font.
Perhaps maybe I've missed the subtleties of the point. But I would have missed the change unless it paraded over my eyes with large fanfare as Yahoo just did.
I think the investing public expected a brilliant new symbol of the new yahoo’s direction, but alas, we get a measly font change.
How much was spent on the rollout of this new logo? How much return do you think it will fetch?
This makes for good Dilbert material.
Even I could have thought of this sitting in my box watching my stocks, holding a cup of coffee pitching my new logo. Geez.