After visiting Dole Plantation Oahu in last week, I feel more confident to short this company. My impression about this company is, they are trying to rip-off tourists' money with their lousy attractions and expensive shops. I assumed that place is supposed to demo the company's achievements. The result is totally disappointed. I think this company is trading their long term reputation with short term money, or they just don't have enough money to make it a better place. That's why I think this company is a good short target.