It can't be saved, no one will pay for a name anymore. Bananas are nothing but a commodity. All that land ain't worth site if no one wants it.
Sentiment: Strong Sell
Itochu seems to think the name is worth 1.7 billion. I guess someone will pay for a name. And the demand for the land is actaully higher than the price that management quoted. Land could easily bring in 300 million. Do some research.
Down below 50 and 200 average. It will go down even faster. Below $10 next week.