I feel that a major challenge for the athenaClinicals EMR business is security. Could the current generation of doctors be convinced that it’s safe to have patient medical records zapped to a server miles away over the Internet? I know that even the most tech savvy doctors and lawyers are hesitant to place client documents on a computer connected to the Internet.
I'm a physician who recently signed with Athena. Talked to other physicians who like their experience so much they decided to buy shares. I've watched the price rise from $24 to now $30 in a matter of weeks. There are obviously trader mentalities on this message board. But I would say that majority of shareholders could well be satisfied doctors who use the product everyday and don't read the short hype on this message board.
Athena was very competitive to the program I was using previously. I like their constantly updating rules engine for insurance billing and clean claim submission. Its a win win situation.
They'll be making a lot of money off me, but they are helping me make a lot more money than if I used a competitor, which I don't believe really exists, as no one else has a rules engine like Athena.