Yes. You are right. But the article also explain another problem and that is that you cannot prop up your stock by filling your larder with services that garner a P/E ratio that is a fraction of yours. Unless you think that you can cross sell it for drastically less cost and/or charge much more.
In fact, and Zacks does not know the field well enough to think of this, you cannot charge as much for the peripheral services if they are offered under the imprimatur of a single company as you can if offered by a third party. Reason is that the client forgets the scope of the value proposition and simply compares sticker prices of different companies. Doctors are not rocket scientists. Or imaginative. They memorize. Or should I say memorized. They are not people who figure things out. They were taught everything they know. The ones with vivid imaginations flunked out.
Cheap is good. Expensive is bad. Except for ego gratification. And having multiple vendors plays into their propensity to see a narrow scope and to find fault with the penultimate vendor.
Epocrates is just another business. It has been around for years. I would bet but do not know for sure that they have ten times or more the number if clients as Athena. And they pay pennies for the service compared to Athena. And the idea that you are going to cross sell Athena to Epocrates clients is laughable.
Acquisitions of this type are raging indications of desperation.
This close to reporting of audited numbers I think it makes sense to wait to short again. I got 30 points at max on the first short and gave away about ten. So I will wait until I see some broad awareness. Also I want to see whether the institutions have unloaded during the last quarter. The SEC allows them to report by paper and take 45 days so that the retail investor is handicapped. It is a system for the rich, by the rich and of the rich.
In an earlier post of yours (dated Nov 26) you were convinced institutions were unloading for window dressing. Now you say you'll wait to see if they unloaded during last quarter. Which is it Forest? Can't have it both ways loser. You've been exposed for the fraud that you are. Go ahead and read that post. Complete garbage by a disgruntled ex-employee. On a lighter note, it was about time you covered and saved your @##. But you are still talking #$#$. Give it up Forest.
""Institutions are not like kids with etrade accounts in one way only. They face reality at the end if each year because they have to answer to their investors. Which is not to say that they are dissimilar to children at the beginning of the year. But now is when they will look at the $40 collapse and look at the future prospects as against their other investments and they will sell their Athena gains (they rode it up and still account for more stock than is in the float) to shelter their losses.
They have one more month to do that.
If I am right this stock will plummet below $40 by end if year. If I am wrong it will drop below $40 at some other proximal point in the future. Either way this stock will never ever again see $75 unless something happens that dramatically changes its fundamentals."
The above is you talking from your Nov 26 post. Before you post anymore garbage take responsibility and admit you are A PAID BASHER. You are so......pathetic. Jack#$$