Wed, Apr 16, 2014, 6:10 AM EDT - U.S. Markets open in 3 hrs 20 mins

Recent

% | $
Quotes you view appear here for quick access.

Frisch's Restaurants, Inc. Message Board

  • algo41 algo41 Mar 3, 2003 4:01 PM Flag

    advertising campaing

    I am confused about the following: "Big Boy Restaurants will shortly unveil a radio and TV branding campaign dubbed "Ohhh Boy" that is built around the chain's central icon.Ads begin airing in Michigan and Ohio March 3 and will run through April 19.". Article seemed to suggest ads were being run by national Big Boy, but FRS owns rights to name in Ohio, but not in Michigan, so who is doing the ads and why? FRS doesn't pay royalties on Big Boy.

 
FRS
23.63+0.05(+0.21%)Apr 15 4:00 PMEDT

Trending Tickers

i
Trending Tickers features significant U.S. stocks showing the most dramatic increase in user interest in Yahoo Finance in the previous hour over historic norms. The list is limited to those equities which trade at least 100,000 shares on an average day and have a market cap of more than $300 million.
Yahoo! Inc.
NasdaqGSTue, Apr 15, 2014 4:00 PM EDT
Zebra Technologies Corp.
NasdaqGSTue, Apr 15, 2014 4:00 PM EDT