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Frisch's Restaurants, Inc. Comm Message Board

  • algo41 algo41 Mar 3, 2003 4:01 PM Flag

    advertising campaing

    I am confused about the following: "Big Boy Restaurants will shortly unveil a radio and TV branding campaign dubbed "Ohhh Boy" that is built around the chain's central icon.Ads begin airing in Michigan and Ohio March 3 and will run through April 19.". Article seemed to suggest ads were being run by national Big Boy, but FRS owns rights to name in Ohio, but not in Michigan, so who is doing the ads and why? FRS doesn't pay royalties on Big Boy.

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