They love a few things which you ommitted-for instance,earnings have increaseed at a 20.5% rate per year over the last 5 years.
-And earnings were 59 cents a share in 1987, compared to earnings last year of 2.62 a share.
Earnings were up every year during that period of time.
The dividend has almost doubled in that period also.
It has reasonably good financials, with a B+ financial rating.
-Also it has never had a losing year since it's founding about 25 years ago or so.
FRS also sells for less than a 14/1 PE, that's considered to be low for a stock with over a 20% growth rate.
Earnings were down in the first quarter of this year, and the stock was weak on prospective lower earnings for the year; but the following quarter, earnings were better, and it's an even bet that earnings will be better (again) for the unpteen year in a row.
-Looks like they are changing their menus, and they are still expanding. It also looks like they have very good management.
I like the company, and it's one of my holdings.
As to movement- I could care less. I follow earnings, and am not into price movements UNLESS the price is cheap, in which case I buy, or unless the price is expensive, in which case I sell.