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Perion Network Ltd. Message Board

  • pipelead pipelead Mar 24, 2010 8:52 AM Flag

    Get a clue, folks.....

    from the 20-F:

    "To date, we have relied primarily on “viral growth” to increase our user base. This method is of relatively low cost, while its effectiveness has been decreasing. Other marketing methods, while effective, are far more costly. If users of our products stop, reduce, or limit their usage, our viral growth will be diminished because they will no longer be forwarding links to our site via their emails, and our market share and revenues may decrease. Our historical experience with usage of our products indicates that usage of products declines rapidly, currently estimated to be up to six years. Therefore, in order to induce our existing users to continue to use our products, we must continuously enhance our existing products and develop new ones. If we cannot offer such products, because of lack of resources, competition or other reasons described elsewhere in these Risk Factors, our distribution, revenues and results of operations will be adversely affected."

    Now, again, could someone please explain why insiders are dumping a stock that 'pays' a dividend?

    ho ho ho

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