Wow just laughable. I hope we have big money on the BUY side. Shorting a company with only 12 million shares seems nuts to me! Would only take one instituion with a few million dollars to crush these shorts!
I am not worried about the Google deal. But I must admit I am very worried about the Seeking Alpha charge regarding the Customer Acquisition Costs (CAC). It is true, as the Seeking Alpha article states, that Customer Acquisition Costs were up 150 plus percent in 2012. The question is: Is it true that these costs will double yet again in 2012, as the Seeking Alpha states? If so, this is really really bad news; this simply long term unsustainable and smart money will bail out soon before the day of reckoning arrives. I hope someone offers factual rebuttal to Seeking Alpha on this issue.
Yes, CAC has gone up a lot. It's called marketing expense. How else does a company increase it's revenue? I want Perion to increase CAC. As long as Perion is getting a return on this investment greater than the weighted average cost of capital, then Perion should spend as much on CAC as it can.
Agree: (1) Absolutely positively, the Google deal news will be positive and to be announced next week. Short hedge fund hoping to cover before the news. Remarkably this Seeking Alpha sell begins speaking for Google; (2) Solid guidance; stock very cheap.
The hedgy shorts had to get the news this last chance first thing before the market opens. Once this short hit peace too is absorbed, watch out; this stock will rocket on the news.
Hopefully people will see thru this. They look desperate now. Putting 2 pieces out in 3 days!! Obviously the first one did not drive it down as much as they wanted plus the GREEN day yesterday has to have them nervous!!
yep, the shorts are hanging on to thin reasoning.
GOOG won't mess with PERI, they got bigger fish to fry, such as driverless car, motorola, and their new tablet. PERI already put out a 50M+ CAC for 2013. so what's the problem with a bold growth initiative, like customer growth is bad?